GEOQUEST

GeoQuest is a personal project that I developed as a comprehensive branding initiative to promote the beauty and cultural heritage of Geoje and Oedo Islands. The project centered on creating a cohesive visual identity and promotional strategy for an outdoor art and photography exhibition held at Oedo Island.

I crafted a unified visual identity that captured the essence of the islands' natural beauty and cultural significance, applying it across various promotional materials to ensure a consistent and engaging brand image.

In addition, I developed a detailed social media plan to generate excitement and engage with potential visitors. This plan included strategies for content creation, and audience interaction to maximize the exhibition's visibility and impact.

I designed a range of merchandising items, including souvenirs and exhibition memorabilia, that reflected the brand's aesthetic and appealed to visitors. The poster designs were created to attract attention and effectively convey the exhibition's themes.

The event story was carefully crafted to highlight the unique aspects of Geoje and Oedo Islands, providing context and narrative for the exhibition. I also selected and invited artists whose work aligned with the exhibition's goals, ensuring a diverse and captivating showcase.