DRÉ

Dre is a women's wear fashion brand that I developed as a personal project, focusing on incorporating Korean cultural elements into modern fashion. The project involved creating a comprehensive brand story that reflects the essence of Dre.

I designed the visual concepts for the brand, ensuring they aligned with the brand story and resonated with our target audience. The process included conducting thorough market research to understand the industry landscape and identifying opportunities for Dre to stand out. Based on this research, I developed a marketing strategy that outlines how to position the brand effectively in the market.

The project also encompassed creating a social media plan to engage with our audience and promote the brand across various platforms. I designed all visual elements for Dre, including garment CADs, store design, packaging, brand logo, and brand colors. These elements were meticulously crafted to ensure they harmonized with the brand's identity and appealed to our target customers.