Dos Equis Social

Besides sales, the most telling metric of success for this campaign was in the public’s willingness to not only tolerate the ads but to actively seek them out. Millions of people have simply loved, cataloged, searched, and shared these social posts that represent a vibrant spirit of adventure–and that are just plain funny. As it entered its last year, I worked with Havas on expanding the Dos Equis “Most Interesting Man In The World” campaign across all social platforms.