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Tide Back-Up Briefs
Underwear is the alarm clock of laundry day. So, we created the emergency pair, Back-Up Briefs. Internet’s favorite, Zach King, helped launch the initiative and redirected to a microsite where you could order your own Back-Up Briefs. They sold out in 4 minutes.
- Project Roles
- Art Director, Designer
- Company
- Saatchi & Saatchi NY
- Skills
- Art Direction, Design
- Media
- Products - Physical, Visual Designs
