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Tide Back-Up Briefs

Underwear is the alarm clock of laundry day. So, we created the emergency pair, Back-Up Briefs. Internet’s favorite, Zach King, helped launch the initiative and redirected to a microsite where you could order your own Back-Up Briefs. They sold out in 4 minutes.

Project Roles
Art Director, Designer
Company
Saatchi & Saatchi NY
Skills
Art Direction, Design
Media
Products - Physical, Visual Designs
Tide Back-Up Briefs
Tide Back-Up Briefs
Tide Back-Up Briefs
Tide Back-Up Briefs