Under Armour: Stephen Curry 2

[THE ASK]
Promote the release of the Stephen Curry 2 shoe in one of Under Armour’s largest markets, Asia.

[THE SOLVE]
Over a five-day period, we designed, planned and executed a series of Stephen Curry and Under Armour activations, engaging fans across major cities in China and Taiwan, including Shenyang, Guangzhou, Hong Kong and Taipei. Unique experiences were rolled out across four cities, allowing fans to feel the fervor and excitement for basketball that only Stephen and Under Armour can provide. The reigning league MVP continued to share his commitment to helping players everywhere realize their potential both on and off the court.