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The Engine Room

[THE ASK] Develop a new identity for the collective group, The Engine Room, previously knows as The Hub. The Engine Room is a subdivision of the leading global marketing solutions company, CMG/IPG. This group is responsible for growing the greater business and CMG/IPG's respective agencies through stronger cross-client collaboration. Millions of dollars in collaborative growth have resulted from the effort, and the new look and feel should compliment this success. [THE SOLVE] Aiming to showcase the global collaboration efforts of CMG/IPG's forward-thinking internal team and the exact location of each office, a shape was created that is unique to The Engine Room. Each dot in the final logo shape represents a major office location, while the color palette is representative of CMG/IPG's sister agencies. Multiple configurations of color and shape for The Engine Room logo exist because although The Engine Room itself remains consistent, the network of CMG/IPG companies will vary for every opportunity.

Project Roles
Creative Director, Designer
Company
Jack Morton
Skills
Adobe Illustrator, Adobe InDesign, Adobe Photoshop, Creative Direction, Design
Media
Brand Guidelines
Project Industries
Advertising, B2B
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room
The Engine Room