The Engine Room

Aiming to showcase the global collaboration efforts of CMG/IPG's forward-thinking internal team and the exact location of each office, a shape was created that is unique to The Engine Room. Each dot in the final logo shape represents a major office location, while the color palette is representative of CMG/IPG's sister agencies. Multiple configurations of color and shape for The Engine Room logo exist because although The Engine Room itself remains consistent, the network of CMG/IPG companies will vary for every opportunity.