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- Alex Design Director / Brand Designer / Creative Director
FOAMO Campaign for Dove
The FOAMO campaign focused on creating buzz and covetability of Dove’s new premium line, ultimately repositioning them in the premium space to drive momentum throughout the brand.
Our team was tasked to produce a visual design system for this campaign, along with strategic creative visuals that would span across Film, Digital Display, Social and Out of Home.
We created assets for multiple channels of awareness and created content for Pinterest, META, and TikTok.
- Project Roles
- Art Director, Creative Director, Designer, Design Director
- Skills
- Art Direction, Design, Adobe Illustrator, Adobe Photoshop, Creative Direction, Storyboarding, Creative Strategy, Brand Strategy, Design Strategy, Human-Centered Design, Directing
- Media
- Advertising, Social Media Content, Campaigns
