Nick the Greek

The Challenge:
Nick the Greek, the fast-growing Chipotle of Greek street food, wanted to tell Americans about the special kind of pride that goes into their food.

The Insight:
It all began in Greece. History, society as we know it, even pride itself. Well, maybe that's a stretch. Or is it?

My Role:
Wrote brand manifesto, tagline, and in-store and ad copy.