eBay

Product copy is much more engaging when it has a narrative. That's why eBay asked me to use my storytelling capabilities to develop short narratives for the Collections section on their homepage. The writing went beyond copywriting. It involved creating short vignettes that brought products to life, making them resonate with the audience on a deeper level.

In addition to this, I actively pitched story ideas related to eBay's diverse user base. Once an idea got the green light, I would conduct interviews and gather unique and personal stories about how people use the site for their art, work, and life. These stories were part of a special project, a digital magazine called No Reserve. It highlighted the extraordinary and surprising ways people use eBay and showcased the vibrant community of users. These narratives aimed to celebrate creativity while subtly promoting products.