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THE NEW CORSA! THE NEW OH! Calligraphy

The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments. To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de The site includes the Calligraphy web special – an interactive video with personalized drift messages starring the stunt driver San Yelamos and the Calligraphy artist Simon Silaidis.

Project Roles
Art Director
Company
Opel
Skills
Art Direction, Conceptual
Media
Advertising, Interactive Videos, Viral Films
Project Industries
Automotive
THE NEW CORSA! THE NEW OH! Calligraphy
THE NEW CORSA! THE NEW OH! Calligraphy