THE NEW CORSA! THE NEW OH! Calligraphy
The campaign for the new Opel Corsa comes under the claim: The New Corsa! The new OH! - spotlighting the universally understood of the surprise sounds “OH!". The new Opel Corsa surprises as a small car, featuring innovations from upper-class vehicle segments.
To launch the new Opel Corsa in Europe, it was developed the campaign website neuesOh.de
The site includes the Calligraphy web special – an interactive video with personalized drift messages starring the stunt driver San Yelamos and the Calligraphy artist Simon Silaidis.
- Project Roles
- Art Director
- Art Direction, Conceptual
- Advertising, Interactive Videos, Viral Films
- Project Industries