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The New Adam Rocks - Anything But Cute

Under the slogan “Anything But Cute”, it was created an integrated campaign; for print, TV, and online channels, to launch the new Opel Adam Rocks in Europe. It describes the attributes of the new addition to the ADAM family – modern, masculine and adventurous.

Project Roles
Art Director
Company
Opel
Skills
Art Direction, Conceptual
Media
Advertising, Commercials - Broadcast, Social Media Content
Project Industries
Automotive
The New Adam Rocks - Anything But Cute
The New Adam Rocks - Anything But Cute