Made for TikTok

A campaign to make the industry think TikTok-first.

We needed to inspire and educate the ad industry to create TikTok-first campaigns. After several iterations and scrapped ideas, we made a campaign that took creatives and marketers from 16:9 to 9:16. I developed the concept and led the creative direction of the first two iterations of the campaign — and developed the framework for creating future iterations. I thoroughly enjoyed writing every piece in this campaign.