Antarctica

In early 2018, cans and bottles of Antarctica beer gained a new design.
Such design style aimed to focus on the brand's history. The penguins that have accompanied the brand since its foundation have now become even more iconic. For many years, the "Blue Ribbon" was synonymous with Antarctica. Nothing could make more sense than having it modernized back, rescuing this tradition.
As for the new label's coat of arms, the symbol is inspired by another carioca passion: samba and its insignias of carnival music bands and escolas de samba. The rebranding vividly translates the Carioca identity of Antarctica beer's everyday life.