Lilo Collection

Lilo Collection is an invest-and-experience platform for high-end properties. I led creative strategy and developed a distinctive brand strategy present in physical and digital touchpoints. This included the design and direction of the Lilo website, development of a Home ID for Lilo properties (including a lookbook showcasing custom-made furniture and the development of brand items, such as a home scent) and marketing communication strategy, including PR. I achieved coverage in major industry media such as Travel+Leisure, Numero Magazine and Sifted.