MR BING
Creating a big idea campaign and redefining the company’s strategic brand voice and story.
We created a turnkey guide that supplied agency partners with assets to deploy marketing initiatives.
THE COMPANY
Mr Bing is a chili crisp product created in USA. The two owners couldn’t define the offering and differentiate themselves in a saturated market. They turned to us to identify their key differentiator(s) and develop a campaign that could be threaded to all marketing initiatives.
THE ASSIGNMENT
Redefine the brand by going back to the basics of identifying the value proposition, positioning, origin story and weave that strategic foundation into a big idea campaign with assets and headlines, so that other partners and the internal team could deploy tactics when needed.
Winner of The Creative Excellence Award
- Project Roles
- Art Director, Copywriter, Creative Director, Writer, Strategist, Content Strategist
- Skills
- Art Direction, Design, Food, Social, Copywriting, Brand Strategy, Social Media Strategy , Brand Management, Influencer Strategy
- Media
- Advertising, Brand Guidelines, Branded Content, Social Media Content, Social Media Copy, Branding, Brand Identity
