Delicia Studio

Delicia Studio is a photography studio in New York. But if you visit, you’ll see how reductive a definition that is. Led by photographer Camila Falquéz, the studio has been turned into a laboratory of inclusiveness, decolonization, fashion vanguard and social commentary on beauty that gently and yet triumphantly celebrates minorities – a new beauty, as some might say. To which Camila would reply “New for whom? This is beauty and it's not new. It has existed in the world, on the margin, prior to colonization, prior to everything”.
As I was commissioned to build a visual identity for the studio, I had to try and combine these two souls existing in Camila’s mission and work. As a result, I developed a custom typeface with André Ocares, the elegant and recognizable Delicia, to evoke a tropical and cheerful spirit, while remaining sober and high-end. Mixed ligatures and exalted gestures in the serifs distinguish this semi-condensed serif typeface.