MightyDream

Pharrell Williams has teamed up with marketing and communications giant Edelman and its sister agency UEG to launch Mighty Dream, a new creative advocacy agency. Mighty Dream will produce creative work that solves challenges facing communities of color through social action campaigns, product development and policy change.

“If someone asks me what inspires me, I always say, ‘That which is missing.” It’s the clearest path to being additive to society and finding new solutions for real problems,” said Williams, who will serve as co-Chair and Founder of the new entity. “Mighty Dream aims to create what’s missing — in creativity, in advocacy, in society.”

Staffed by majority BIPOC creatives, Mighty Dream will partner with brands in service of structural solutions to systemic issues such as food deserts, mental health, creditworthiness, and home ownership. Its staffing model will extend opportunity through education, apprenticeship, and employment, with a priority focus on partnerships with HBCUs.