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Digitally, brands keep yelling louder & working to find ways around ad-blocking technology. Why not skip that? How about making content consumers want? Otherwise, the skipping will continue. We brought in Oculus, FB, and VRVE; & content creators like Dan Harmon, Morgan Spurlock, Timbaland, & Ira Glass to shed light on new ways of telling a brand story. During the event, we were on-site with an improv team from UCB, making real-time content on briefs received from the 200 CMOs in attendance. We had 10 minutes to concept, shoot, and edit each "brief". In 3 hours, we filmed 14 shorts for a variety of clients. <BR> To view more videos click on link below <BR> password: newfronts2016

Project Roles
Art Director
Company
Digitas
Skills
Art Direction, Editing, Experiential
Media
Events
Project Industries
Advertising
Collaborators