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- Aleksandra Copywriter / Creative Director / Content Strategist
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Rate
Alcon Social Voice
Alcon tasked the creative team at Cohn & Wolfe to rebrand their social TOV. Our goal was to increase sales, drive coupon downloads, and raise engagement.
I launched a new TOV and lifestyle-focused brand direction that lead a 20 percent trial increase and increased sales.
- Project Roles
- Copywriter, Creative Director
- Skills
- Creative Direction, Copywriting, Brand Strategy
- Media
- Social Media Content, Social Media Copy
