Earnest works harder to make student loans easy

Earnest needed a campaign to break through the noise in the student loan space. I created a brand platform, “We work harder to make student loans easy,” to position Earnest as an empathetic partner to our customers. My work involved providing the brand platform to our partner agency, providing feedback and guidance on creative concepts, extensively editing the hero video spot below, and copywriting for the acquisition ad campaign across digital and social.