😢 After 13 years, Working Not Working will officially close its doors on June 30, 2025.
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- Tiajuana Art Director / Artist
Lego VIP
Insight: Bowser was the highest selling piece of Lego in 2022 but many consumers do not know why and his full story.
Idea: An interactive billboard campaign where you sign up to LEGO VIP to unlock the ‘hunt’ to understand Bowser on a deeper level, win rewards and help assist him on his journey to kidnap Princess peach.
- Project Roles
- Art Director
- Skills
- Art Direction, Conceptual
- Media
- Advertising
