WOTC X Nike Design Concepts

Partnered with Word on the Curb to create an engaging and inspiring ad campaign for Nike that encourages young women in London to overcome barriers to running.

The client requested vibrant colours and energetic imagery to highlight the excitement and health benefits of running, as well as inspiring language that directly addresses the barriers to running and how to overcome them.

This campaign aimed to create a sense of community and accessibility for women who are hesitant to start running.

The design concepts and tone of voice centred on empowerment and inclusivity. The final assets are versatile and suitable for social media, interactive digital platforms and physical in-store displays.

Support Squad - Engaging women through beginner-friendly, local running events that emphasise community support such as group runs, training sessions, and regular meet-ups. These events could be marketed as fun, beginner-friendly and supportive, targeting those who are new to running.

Share Your Story - A storytelling series featuring real stories from diverse women who have overcome their fears related to running. Each story could end with a call to action or QR code, encouraging others to share their stories or start their running journey.