Miji Branding

branding // strategy // design // creative direction for beauty | wellness brand miji

japanese: mi = beauty ji = time

A female, Japanese, San Francisco spa owner wanted to create a beauty and wellness brand using a dynamic app experience that combines a custom skin + haircare products + personalized meditations + affirmations.

miji is about taking time for self-care, quality time to make your own bliss with custom products and a sweet escape through a meditative app experience. Skincare and mental health is a journey, it's not about perfection.

The brands design direction has a direct thread connecting it to the brand spirit. it evokes magical, romantic, dynamic and luxurious feelings while balancing a modern simplicity, ease and playfull spirit.