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Universal Sandwiches

Approaching the project, we embraced the incredible internationalism of Dubai as a design opportunity. The city of 2.5 million people is a major international hub, so we created posters that transcend culture and hit home no matter where home is. Inspired by the success of our #PantonePairings project that garnered worldwide attention in 2013, we broke down three iconic McDonald’s sandwiches into ingredient swatches. A universal brand deserves universal appeal.

Project Roles
Art Director, Creative Director, Designer
Company
McDonald's
Skills
Adobe Photoshop, Conceptual
Media
Posters
Project Industries
Advertising
Universal Sandwiches
Universal Sandwiches
Universal Sandwiches
Universal Sandwiches
Universal Sandwiches
Universal Sandwiches
Universal Sandwiches