Approaching the project, we embraced the incredible internationalism of Dubai as a design opportunity. The city of 2.5 million people is a major international hub, so we created posters that transcend culture and hit home no matter where home is. Inspired by the success of our #PantonePairings project that garnered worldwide attention in 2013, we broke down three iconic McDonald’s sandwiches into ingredient swatches. A universal brand deserves universal appeal.
- Project Roles
- Art Director, Creative Director, Designer
- Adobe Photoshop, Conceptual
- Project Industries