The Garden Retreats

Project: Develop brand tone of voice and copy for Instagram and website.

Spec work project created as part of my Creative Copywriting course. All graphics have been created by myself. (June 2024)

The Brand: The Garden Retreats unites Muslim women aged 21+ from all over the world to focus on their health and wellbeing. Held in natural landscapes, the brand promotes faith, relaxation, wellbeing and sisterhood through expert lead workshops, guided walks, and inspirational talks. Retreats are held in the UK, Spain and Morocco. Women from all cultures are welcome to join and experience what the Islamic faith has to offer.

The Brief: Create brand tone of voice and tagline. Write social media, website, and email copy promoting retreats to target audience, encouraging sign-ups to newsletter and free informational webinars.