Moments of Happy

Project: Develop brand tone of voice. Copy for Instagram and website. (My start-up wellness brand founded between 2021-2022).

The Brand: Moments of Happy was founded with the intention to help you create the right work/life and me-time balance. Aimed at adults aged 25+ the Moments of Happy Planner aids in identifying personal goals and values in order to live a life of purpose. The weekly planner encourages users to consciously create time for their hobbies and other meaningful pastimes in order to create more happiness in their lives.

The Brief: Create brand tone of voice and write social media and website copy to enlighten target audience on the brand’s values, vision, and planner.