Imaginary

Project: Wellness app launch.

Spec work completed as part of my Creative Copywriter course (February-June 2024). All mock-ups designed by myself.

The Brand: Imaginary is a wellness app designed to inspire adults to reconnect with their imagination. Their target audience are professionals aged 25+ living with mild to moderate stress, depression, or anxiety. Designed by leading experts, the app aims to improve mood, creativity, focus, and overall wellbeing.

The Brief: Write copy across various platforms promoting launch of the Imaginary app and encouraging target audience to sign up to the free 30-day trial.