Samsung mobile

Samsung mobile wanted to disrupt Apple's live stream. To do that, we built a set 24 hrs before the stream to look like a Genius bar. We then wrote scripts and pushed out videos while the stream happened - turns out we were disruptive enough to gain nearly 20 million YouTube views.

Project Roles
Copywriter, Creative Director
Skills
Commercial, Conceptual, Copywriting
Media
Advertising, Commercials - Video
Samsung mobile
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