Customer Interactions redefined through UI/UX Design
for Mesaic

MAIN GOAL
Redefine customer interactions to design a best-in-class Conversational User Interface (CUI) for messaging and voice platforms.

CHALLENGES
The project revolved around revitalizing an existing service, demanding an up-to-date design and the creation of a consistent design system. The goal was to establish a foundation for quicker, more consistent, and higher-quality design work.

MY ROLE
I was the lead product designer on the product team. I was responsible for setting up the product design system and creating a brand design for marketing.

UI/UX DESIGN:
1. Workshops for user-centered design
The design team kicked off the project with immersive design workshops. The focus of these sessions was a deep understanding of user needs and expectations. The results helped guide the entire process of designing and prototyping.
2. Creative user story framework
Moving away from traditional user stories, the team adopted a job story framework during design workshops. 
Context-driven narratives
→ context/situation  → motivation/need → outcome/goal provided a more holistic understanding of user behavior.
3. Design Principles
The team ensured a sustainable and accessible design by prioritizing text readability and color contrast, in accordance with WACG guidelines. Design choices were aligned with the principles of intelligence, performance, and human engagement.
4. Features
As the project progressed, we introduced features like setting up the interface for a sophisticated backend business process editor.

CONCLUSION
The Mesaic project concluded in 2019, The project left an indelible mark despite concluding in May 2019. Design choices and insights from workshops and the amazing team behind this project were a highlight in my UI/UX journey.