15 Years of Zendesk

Wanting to instill a renewed sense of belonging for employees, 15 Years of Zendesk celebrates a major company milestone with a tour through the history books. Heroing Zendesk’s most iconic moments, game-changing launches, stumbles and saves, the campaign immerses internal teams in company heritage and personality.

Moments are visualised like collectible trading cards, each complete with bio, connection to Zendesk’s company values, and a custom illustration, created in collaboration with design collective Nous Vous.

Together the moments form a digital hall of fame, living on the campaign microsite. After an intro to the experience, visitors collect their first booster pack, which contains a unique set of shiny cards to personalise their collection.