Stories About Helpful People

Helping is in our connective tissue – and it’s what brings the Zendesk community together – so we launched a project to share inspiring stories about people who heed the call to help in surprising ways.

The series tells these stories through short films and photo essays, embedded natively to engage Zendesk’s audience where they are, and collectively on a campaign microsite that emphasises our brand values and mission.

We produced two short documentary films, the first telling the story of Eric Grandon, a veteran who teaches beekeeping as a lifesaving form of therapy for PTSD. ‘Eric and the Bees’ had an in-person premiere at Mountainfilm Festival in Telluride.