Evoking confidence and calm by transporting customer service agents and leaders into unexpected environments. On-set we recreated lake, mountain, highway, cloud and talkshow scenes with physical set decoration and printed backdrops.
We shot a mix of traditional and with higher concept scenes, using props like walking on a desk treadmill or oars, which naturally fit with the set design. Scenes are shot to be flexible and open to interpretation, implying core themes like collaboration, but open enough to be paired with different copy lines for a range of campaign topics.