Group Therapy For Struggling AI

With the tech industry quickly pivoting focus to AI after the emergence of ChatGPT, suddenly the market flooded with AI products across all industries. We wanted to show why Zendesk AI is a superior offering within CX, with a product built specifically for customer experience.

We created a series of four anthropomorphised AI characters that played on the deficiencies of other AI solutions. An AI trained on the entire internet who can’t focus; a sassy prima donna who is extremely high maintainance; AI that thinks they’re above the job of customer service; and a well-meaning, if highly under-performing basic bot.

The series is framed through the mechanic of a documentary, interviewing each AI about their time as a customer service agent, then doubling back to an associated product benefit of Zendesk AI.