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Kind Bar Airplane
We were unexpectedly involved in The Battle of the Bars—KIND vs. Clif—when our commercial set off a firestorm, putting Clif on the defensive about their questionable ingredients. This led to a war of words between the brands that played out in the media, with everyone from Forbes to Fast Company to Adweek weighing in. Ultimately, KIND came out the winner.
- Project Roles
- Creative Director
- Skills
- Art Direction, Adobe Illustrator, Adobe InDesign, Language: English
- Media
- Advertising
