Brilliant Geoege

As the Creative Director at Envoy, I had the honor of spearheading the design initiatives for a groundbreaking project: the creation of a new apple brand named Brilliant George. Nestled in the verdant orchards of Washington, Brilliant George aspired to carve out a distinct identity that would distinguish it in the competitive agricultural sphere. My role involved conceptualizing and executing a comprehensive design strategy that encapsulated the essence of Brilliant George – its rich heritage, unparalleled quality, and unwavering commitment to sustainability. Collaborating closely with the client, I led a talented team in crafting a unique visual identity, spanning from logo design to packaging, ensuring that each element reflected the brand's core values. The outcome was a captivating brand presence that not only showcased the premium quality of Brilliant George apples but also conveyed its narrative in a compelling and authentic manner, firmly establishing it as a notable contender in the market.