Michi's Yoga
is the brainchild of Michaela Olzinger, a passionate founder who firmly believes in the benefits of yoga for everyday life, as well as its profound influence as a traditional philosophy shaping our lives and existence. Fueled by the mantra "lokah samastah sukhino bhavantu," Michaela reached out to create a fresh brand for her studio. Right from the start, I could feel her unwavering dedication to her project and her clients; the significance of translating her vision into a visual identity was unmistakable.
After delving deep into the concept of "transcendence," the visual identity took shape.