Smirnoff

*Please view the full project on my site.
As a freelance Creative Director at Analog Folk, I spearheaded the redesign and complete overhaul of the Smirnoff website. From concept to execution, I collaborated closely with the team to breathe new life into the digital presence of this iconic brand. My role involved crafting a visually stunning and user-centric experience that not only reflected Smirnoff's heritage but also positioned it as a trendsetter in the spirits industry. Through strategic insights and creative innovation, I transformed the website into a dynamic platform that captivated audiences and drove engagement. This project not only showcased my ability to deliver exceptional results on a freelance basis but also reinforced my passion for elevating brands through impactful design.