Varo Bank

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In my role as Creative Director for marketing and brand design, I orchestrated a rebrand that left an indelible mark on every facet of the brand. As the CD at the helm, I not only led the strategic evolution of Varo's visual identity but also ensured that every touchpoint, from app components to overall user experience, reflected the essence of the redefined brand. From concept to execution, my leadership played a pivotal role in shaping Varo's narrative, delivering a cohesive and impactful brand presence that resonates with users and sets Varo apart in the competitive banking landscape.