Banjanan

At Banjanan, a Jaipur & NYC-based fashion brand, I helped lead brand strategy for their first marketing refresh in years. They had a beautiful new brand book but it wasn't clear how to turn that into effective marketing. I performed in depth consumer research and competitive research to strategize core value props for Banjanan to use across marketing channels, creating a limited number of direct, actionable concepts. I developed a marketing calendar to reinforce Banjanan's new core positioning across social and email, and developed copy/concepts across both channels for both ongoing flows and blast emails, resulting in a 2.5x increase email revenue in month 1.