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Dick's Sporting Goods | The Gift

“The Gift” takes the viewer into the coziness of a Christmas Day when a daughter gives her a Dad a gift he’ll never forget. The ‘cast’ was a real family- the Iacona’s from Ocean Beach, NJ who recreated their Christmas while a whole video village was stationed in their backyard.

Project Roles
Art Director, Copywriter
Company
Anomaly
Skills
Art Direction, Copywriting
Media
Scripted TV, Commercials - Broadcast
Project Industries
Retail, Sports
Dick's Sporting Goods | The Gift