Hot N' Hairy
Hanes was coming out with a line of sweat-wicking T-shirts, underwear, and socks—X-Temp. But these weren't for gym rats and the gym rat-aspirational crowd. No, these were high-tech cooling garments for the Average Joe. And as far as Average Joes go, no one is hotter than men with body hair. No one.
- Project Roles
- Copywriter, Writer
- Comedy, Copywriting, Creative Direction, Digital, Humor, Live Action, Location, Non-Union, Retail, Scripting
- Advertising, Commercials - Video, Social Media Content, Social Media Copy, Websites
- Project Industries