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Hot N' Hairy

Hanes was coming out with a line of sweat-wicking T-shirts, underwear, and socks—X-Temp. But these weren't for gym rats and the gym rat-aspirational crowd. No, these were high-tech cooling garments for the Average Joe. And as far as Average Joes go, no one is hotter than men with body hair. No one.

Project Roles
Copywriter, Writer
Company
360i
Skills
Comedy, Copywriting, Creative Direction, Digital, Humor, Live Action, Location, Non-Union, Retail, Scripting
Media
Advertising, Commercials - Video, Social Media Content, Social Media Copy, Websites
Project Industries
Retail
Hot N' Hairy
Collaborators