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Replace Smith

How did we get diners to make Smith & Wollensky their go-to steakhouse? By putting their name on the restaurant instead of Smith—from the signage to the cocktail napkins. Spadaro & Wollensky? Lewkowicz & Wollensky? Yeah, it happened. And it was a One Show and Effie award winner.

Project Roles
Copywriter
Company
Walrus
Skills
Copywriting, Experiential
Media
Advertising, Events, Microsites
Project Industries
Restaurant
Replace Smith