Nudgestock Festival

Nudgestock is the biggest behavioural science festival globally, hosted by Ogilvy & Mather’s consulting arm. For 2023 the theme was ‘MESSY,’ asking what is valuable in the messy parts of our organisations, our minds, and our digital landscape.

I took the N from the long form of the Nudgestock logo, creating a letterform. I used this as visual holding device, with ‘mess’ exploding out of and around the N.

I was responsible for overall art direction, poster design, event materials and graphics, and the briefing of motion designers.

Project Roles
Art Director, Designer
Company
Ogilvy
Skills
After Effects, Art Direction, Adobe Illustrator, Adobe Photoshop, Creative Strategy, Brand Strategy
Media
2D Animations, Advertising, Logos, Presentations, Storyboards, Typography, Visual Designs, Branding, Brand Identity
Nudgestock Festival
Nudgestock Festival
Nudgestock Festival
Nudgestock Festival
Nudgestock Festival
Nudgestock Festival
Nudgestock Festival
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