Athura

ATHURA
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BRAND OPUS HATCH COMPETITION

I was given a brief to create a drink inspired by a country or place. My drink originates in Sri Lanka and is inspired by the people who make it. Men called toddy tappers scale the tall palm trees at dawn every day to collect sap from the coconut flowers. The sap is then naturally fermented and distilled to make the alcoholic drink called Arrack. This is one of the oldest jobs in Sri Lanka and my brand aspires to keep the tradition alive through generations. I have named my company Athura after the ropes used to climb the trees.

After I submitted my design, I was invited down to London to the Brand Opus studio to present my work to Morson Coors.