Perfect Plant-ners

The Joy of Plants launched ‘The Lonely Plants Club’ in Mayfair, following research which revealed 78 per cent of ‘houseplant parents’ take their time researching their options before committing to a new ‘relationship’. The event venue was transformed into a plant-filled paradise, FCOH played the match-maker to help them find their ideal ‘plantner’. Visitors to the event were invited to take the Lonely Plants Club quiz to determine their ‘perfect plant-ner’ type.

I designed and illustrated the print and digital for this campaign, alongside working with the team to provide the quiz. The plant types were from Animal Lover to Adventurer.