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CALVIN KLEIN MyCalvins
Sexuality has long been a tenet of the Calvin Klein image. In an effort to channel that energy towards the next generation we’d recruit a new class of icons, depicting them at their most vulnerable to create a more intimate bond and introduce a campaign device that would carry the brand for years to come.
- Project Roles
- Creative Director, Writer, Executive Producer, Strategist, Marketer
- Skills
- Art Direction, Film, Post-Production, Social, Creative Direction, Copywriting, Producing, Content Strategy, Creative Strategy, Media Strategy, Consulting, Finishing, Videography, Brand Management
- Media
- Advertising, Branded Content, Commercials - Video, Social Media Content, Campaigns