Facebook - Smallest Sponsors

Nike and Visa couldn’t sign Serena Williams or Lebron James unless a small business backed them first. Back when even they didn’t know if they were any good.

During the 2021 World Series, an event reserved for the world’s biggest brands, we created a film to remind people where our smallest athletes’ dreams begin: with small businesses.

This idea is part of Facebook’s effort to become the biggest supporter of small businesses in the world, and help the millions of corner stores and beauty parlors that are the bedrock of their communities use digital tools to share their ideas and grow their businesses.