Wake Up and Dream

When you pick up the controller and power up the iconic orb, something shifts. “What is” gives way to “what if” and all bets are on.

This fully integrated, global campaign celebrates those about to play Xbox as they open their mind and their world to all of the possibilities and impossibilities gaming on Xbox has to offer.

Role
HOP / Producer

Agency
215 McCann

Client
Xbox

Production
MJZ

Director
Nick Ball

Director of Photography
Matthew Libatique

Editorial
Cosmo St

Editor
Elise Butt

Visual Effects
Parliament

Sound Design
Lime Studios

Music
Walker

Composer
Son Lux

Project Roles
Producer
Skills
3D, After Effects, AutoCAD, Broadcast, Commercial, Digital, Drama, Location, Management of Teams 20+, Managing Budgets, Non-Union, Visual Development, Producing, Project Management, Strategy, 4K, Wrangling - Celebrities, Wrangling - Creatives, Cat Herding, Localization, Figma
Media
3D Animations, Advertising, Commercials - Video, Games - Console, Motion Graphics
Support