Saje Skincare

As the Art Director for the inaugural phase of Saje's revitalized skincare line, I first worked closely with the packaging design team to fuse organic aesthetics with sophisticated branding. We crafted a visual identity, starting with a base of elevated earth-toned greens that not only resonated with the ethos of the brand but offered a modern new brand experience.

Our approach was to strike a delicate balance between eco-consciousness and premium appeal. Each element - from the color palette to the typography, to our recycled stock and water-based inks - was curated to convey a sense of authenticity and luxury. The result was a packaging ensemble that invites indulgence in the essence of the product.

Transitioning from the realm of packaging to the realm of advertising, I had the privilege of collaborating with Up Close Agency in Montréal to bring the brand's vision to life. Tasked with articulating the natural ingredients of the products through literal visuals, our creative journey pushed the brand's standards to the next level.

We crafted a campaign that exuded sophistication and refinement. From concept development to final execution across digital and physical platforms, every aspect of the campaign resulted in a testament to our collective dedication to excellence.

Photography, retouching + Agency Art Direction:
Up Close Agency