Saje Home Cleaning / Product + Packaging Design Direction, Marketing Art Direction

Saje's reimagined home cleaning line showcases a thoughtfully designed vessel and product packaging. The line consists of four powerful plant-based cleaners accompanied by a refillable bottle. The packaging features a sleek, glueless box, adorned with clear and simple scent denotation and icon-driven instructions. To ensure product integrity and visual distinction, a sophisticated range of muted colors has been meticulously developed using a silicon mold that both protects the glass bottle and sets the line apart.

We chose to capture the campaign in a vibrant and natural setting, basking in authentic light and featuring genuine individuals. This deliberate choice allows the 100% natural product to take center stage, effortlessly showcasing its purity and effectiveness.

Graphic Designer: Zoe Sefianos
Packaging Designer: Christie Klüft
In-situ photography: Kornelia Kulbacki
Studio photography: Kezia Nathe
Creative Direction: Bre Musgrove